It seems that Sidney Moncrief has always been around. Whether as a high school athlete, a professional athlete or as the owner of a car dealership, who appeared in his own commercials, Sidney has been a fixture in our lives for nearly three decades.
In that time, Mr. Moncrief has brought fame to our state as a humanitarian as well. His many contributions in the areas of human relations and community service improvements have earned him recognition from the Arkansas Walk of Fame, the National Conference of Christians and Jews – now known as the National Conference for Community and Justice – The Arkansas Sports Hall of Fame, the United Negro College Fund, The I Have Dream Foundation. The list could go on, because Mr. Moncrief rarely says no to charitable organizations looking for his help.
The young boy who shot hoops on the East Side of Little Rock had no idea that his love for basketball would skyrocket him to international popularity. Teased because he spent more time pursuing his shot rather than pursuing a girlfriend, Mr. Moncrief focused on his lifelong dream of becoming a junior high or high school basketball coach. But NBA agents had a different goal in mind. Mr. Moncrief remembers that when he was young others reached out to him-to give him a chance at playing sports at becoming a Boy Scout. That, he says, is what drives him to always give back.